Running away

2009-07-11T04:31:00.001+08:00

RSS 也实时？

看看google 这个 hubbub 的东东：http://adsenseforfeeds.blogspot.com/2009/07/whats-all-hubbub-about-pubsubhubbub.html

2009-07-11T04:27:00.001+08:00

免费的三种分类

最近，Chris Anderson 的新书——《 Free: The Future of a Radical Price》在博客圈子里引起了一些争论和交流。日前，Malcolm Gladwell 在《纽约人》杂志发表了一篇评论文章，由此引燃新一波的讨论热潮。Malcolm 在该文中为新闻业辩护，对所谓“免费”持反对态度。Seth Godin 随即针锋相对地发表了《Malcolm is wrong》。TechDirt 的 Mike Masnick 也以一篇见识卓越的帖子加入这场论战，他认为 Anderson 的写作方式造成了 Malcolm 的困惑，并指出，该书对于免费的机制和应用未能提供足够的细节。观点犀利的 Fred Wilson 半路杀入，发文对 Freemium^[1] 和免费经济展开讨论，为真正有效的免费提供了一些示例。

Mark Cuban 的论战文章的标题充满了寓意《成也免费，败也免费》（When you succeed with Free, you are going to die by Free），最后加入的 Brad Feld 则对这场论战提出了思考：《如果免费，你还想要吗》（Would you want it if it were free?）。

正如 Albert Wenger 最近之文章中所写：关于免费，存在着长期的困惑。

困惑的原因在于这个话题是如此宽广，每个人都有着各自的视角。在本文中，我们将免费划割为三个类别，分别进行讨论，它们是：真正有效的免费、挣扎求存的免费模式和危险的免费模式。

Freemium：真正有效的免费

Fred Wilson 在他的文章中提供了两个真正有效的免费实例，这正恰好击中了这场争论的实质核心。实例之一是服务或软件首先提供免费试用，然后将免费用户转化为支付费用的顾客。这种方案有不同的实施方式，最流行的是免费提供一个初级版本而对高级版本收费。

这一模式早期的一个例子是在线的电子邮件，你可以免费获得一定的存储空间，当你想要更多空间时，则需要付费。项目管理软件，如 37signals，也属于这种模式，还有在线图片库，如 Flickr。Fred Wilson 指出的另一个实例是管理构建大量用户的客户服务。以 Facebook 为示例，Fred Wilson 写道，“免费，使你进入一个场所，在这里，你可能需要支付费用。”他认为由于 Facebook 已成功集聚了如此众多的有价值的用户，它能够使用多种方式来盈利。引用 Business Insider 的资料，他列出了 Facebook 的收入：

1.25 亿美元，来自品牌广告
1.5 亿美元，来自和微软的广告合作
7500 万美元，来自虚拟商品
2 亿美元，来自自助广告

有趣的是这些收入中除了虚拟商品外都是来自广告。免费服务的顾客唯一愿意付费的项目是虚拟商品。无论如何，要点在于，如果拥有大量的用户，盈利机会将会自动出现，至少通过广告就可以到达这一目的。

旧媒体：带来伤痛的免费模式

令人感到讽刺的是，拥有大量用户的服务之所以成功的原因，也为旧媒体带来了伤痛。传统订阅服务所带来的那种收入并不是适用于在线广告。原因在于，出版成本的急速下降和已被完全打破的进入门槛。在本世纪之交的那些年里，出版还是一个对外封闭的产业，但如今，可读可写的网络让如何人都可以成为一名出版者。

真正令 Malcolm 气愤的是 Anderson 对新闻业所做的论断。Malcolm 写道：

对找来别人写文章的人支付报酬，和对写文章的人直接付费报酬，它们之间的区别，作者并未指出令人信服的答案。如果你可以付费给某个人，让他来找别人写文章，为什么不直接向写文章的人付费呢？另外，我们想知道，一家公司如何对自身进行重组，能够让他人为其工作而只是为了“非金钱的回报”。难道他的意思是《纽约时报》应该招募自愿者作为员工，就像 Meals on Wheels^[2]那样让志愿者为有需要的人士免费送餐？

这一质疑是正当的，但与主题无关。新闻业免费与否无关紧要，问题在于旧媒体已找不到盈利的空间，相关的投资也白白浪费，90 年代 VC 大把烧钱的方式也不再适合今日的科技产业。

对于 Malcolm 质疑，可以这样回应，新闻工作者将会继续获得薪水报酬，但他们将为更小的机构工作，比如读写网（ReadWriteWeb）。

博客和 Twitter 上更为灵敏迅捷的新闻源提供了免费而丰富的信息，这将是给予旧媒体的致命一击。由于无法维持其过时的盈利模式，旧媒体开始躲进墙角自由自艾。

垄断：危险的免费模式

有关免费的讨论，焦点多集中于两点：freemium 与媒体。之前我们曾写过有关免费的文章，关注了免费的另一面：免费为什么是危险的。

答案在于大公司能够利用免费来垄断市场。大概是能够进入一个新的市场，然后逐渐破坏竞争机制。以 Google Docs 为例，一个完全免费的无广告产品，竞争对手是微软的 Office 办公软件。一个更为隐蔽的例子是 Gmail，它确实会显示广告，而且容量有限，但高达 2.5 GB 的存储空间让 Gmail 成为实质上的免费产品。

免费还可能扼杀竞争并制造进入门槛。IBM 是开源项目 Eclipse 软件构建平台的主要参与者。看起来是无辜的，甚至是善意的，这位开源项目的创始人在五年内成功地扼杀了该市场上所有中小玩家。在这样做的同时，它也扼杀了创新，并成为一个事实上的 Java 程序的构建平台。

当我在最近的自由经济峰会上谈及免费的危险时，我的论点并未引起听众的共鸣。我感到疑惑，免费会带来哪些道德上的冲击，以及免费会对孩子们带来哪些特定的影响？例如，在大多数软件都是免费的世界中长大，会是什么样子？免费引起了对权力的意识？免费会给人们带来为何要付钱购买商品的疑惑吗？是否应该免费的界限如何制定？对于这些问题看似简单的问题，我们还远未抵达解答的彼岸。

总结

很明显，免费和免费经济是一个广阔和复杂的话题。在一篇文章中，我们无法论及所有相关的问题。Anderson 的新书，及时而重要。我们需要小心翼翼，免费可能很危险，又无法避免。免费不仅是我们的未来，它还是我们的现在。因此，我们需要了解它是什么，以及对互联网、我们的生活和孩子会带来什么影响。

这场有关免费的论战吸引了很多人的关注和参与，也让我们不断思考，对于免费，你有什么想法呢？

译注：

[1]，Freemium 一词应该是 free + premium 的缩写，指一种商业模式，免费地提高初级服务，而对高级和特定功能收取额外费用。更多信息，请参阅 Wikipeida 解释：http://en.wikipedia.org/wiki/Freemium

[2]，Meals on Wheels 是指一个志愿者活动，为无法外出购买饮食的老人或有特殊需要的人士提供外卖服务。请参阅 Wikipedia 解释：http://en.wikipedia.org/wiki/Meals_on_Wheels

海盗党宣言：废除版权法

Copyright laws threaten our online freedom

By Christian Engström

Published: July 7 2009 18:10 | Last updated: July 7 2009 18:10

版权法危害了我们的网络自由权

如果在 Wikipedia 上搜索 Elvis Presley，你可以找到许多文本和图片，但你找不到音乐或视频，这要归功于版权的约束。那些我们视之为属于我们的共同文化的事物，根本不属于“我们”。

If you search for Elvis Presley in Wikipedia, you will find a lot of text and a few pictures that have been cleared for distribution. But you will find no music and no film clips, due to copyright restrictions. What we think of as our common cultural heritage is not “ours” at all.

用户们在 MySpace 和 YouTube 上发布充满创意的视频和音频，以供他人欣赏，直至大公司和唱片公司发出撤下的通知。科技打开了通往美好未来之门，而版权法将其关闭。

On MySpace and YouTube, creative people post audio and video remixes for others to enjoy, until they are replaced by take-down notices handed out by big film and record companies. Technology opens up possibilities; copyright law shuts them down.

这绝非我们的初衷，版权是为了促进文化，而不是限制。对于变革，这一原因已经足够。但当前的政治制度会造成更具破坏性的结果。为了维护版权法，政府开始侵犯人们私下沟通而免于监视的权利。

This was never the intent. Copyright was meant to encourage culture, not restrict it. This is reason enough for reform. But the current regime has even more damaging effects. In order to uphold copyright laws, governments are beginning to restrict our right to communicate with each other in private, without being monitored.

每当我们向其他人发送文件时，文件共享就已发生和存在。限制这种流程的唯一方式就是监控普通民众之间的通信。尽管过去十多年来， Napster、Kazaa 和各种端对端服务一直受到打压，文件分享的数据量仍然在指数级地增长。即使当局关闭了其他可能的分享方式，人们仍然可以通过电子邮件或私人网络发送具有版权的文件。当人们进行这种分享时，我们应该给予政府监控所有邮件和加密网络的权利吗？无论何时，只要私人通信存在，它都将可以用来分享具有版权的信息。如果想要阻止人们进行分享，你只有剥夺人们进行私人通信的权利，除此之外，别无他法。这个社会必须做出选择。

File-sharing occurs whenever one individual sends a file to another. The only way to even try to limit this process is to monitor all communication between ordinary people. Despite the crackdown on Napster, Kazaa and other peer-to-peer services over the past decade, the volume of file-sharing has grown exponentially. Even if the authorities closed down all other possibilities, people could still send copyrighted files as attachments to e-mails or through private networks. If people start doing that, should we give the government the right to monitor all mail and all encrypted networks? Whenever there are ways of communicating in private, they will be used to share copyrighted material. If you want to stop people doing this, you must remove the right to communicate in private. There is no other option. Society has to make a choice.

世界走到了十字路口。互联网和新的信息科技的力量是如此强大，无论我们做什么，社会终将改变，但前进方向仍悬而未决。

The world is at a crossroads. The internet and new information technologies are so powerful that no matter what we do, society will change. But the direction has not been decided.

科技可能被用于建立一个恶梦般的老大哥式社会，在那里，政府和大公司监视着我们生活中的方方面面。在以前的东德，政府雇佣成千上万的职员，他们利用铅笔、打字机和索引卡片来监视公民。今天，按下按钮，计算机能够以百万倍的速度完成同样的工作，而想要按下这个按钮的政客大有人在。

The technology could be used to create a Big Brother society beyond our nightmares, where governments and corporations monitor every detail of our lives. In the former East Germany, the government needed tens of thousands of employees to keep track of the citizens using typewriters, pencils and index cards. Today a computer can do the same thing a million times faster, at the push of a button. There are many politicians who want to push that button.

同样的科学技术，也可以用于建立一个信奉自由、协作和多样性的社会。公民不再是被动的消费者，被单向的媒体填鸭式地喂养信息和文化，而成为主动的参与者，共同协作，开启通向未来的旅程。

The same technology could instead be used to create a society that embraces spontaneity, collaboration and diversity. Where the citizens are no longer passive consumers being fed information and culture through one-way media, but are instead active participants collaborating on a journey into the future.

虽然互联网还处于婴儿期，但我们已经看到了许多令人赞叹不已的事物魔术般地涌现。比如免费的计算机操作系统 Linux，还有免费的百科全书 Wikipedia。我们亲历了 MySpace 和 YouTube 的参与协作文化的产生，目睹了海盗湾（Priate Bay）的成长。它们让任何人只需通过互联网连接就可以轻而易举地接触和学习世界的文化。但，每当科技打开新的可能性之门的时候，知识产权法都会无所不用其极地进行阻止。专利让 Linux 退缩不前，而其他新技术也被版权束缚和限制。

The internet it still in its infancy, but already we see fantastic things appearing as if by magic. Take Linux, the free computer operating system, or Wikipedia, the free encyclopedia. Witness the participatory culture of MySpace and YouTube, or the growth of the Pirate Bay, which makes the world’s culture easily available to anybody with an internet connection. But where technology opens up new possibilities, our intellectual property laws do their best to restrict them. Linux is held back by patents, the rest of the examples by copyright.

公众正逐渐认识到变革的必要，而这正是海盗党（Piratpartiet，即 Pirate party）在欧盟选举中获得瑞典人 7.1% 投票的原因所在。这也让我们首次在欧洲议会中获得了一个席位。

The public increasingly recognises the need for reform. That was why Piratpartiet – the Pirate party – won 7.1 per cent of the popular vote in Sweden in the European Union elections. This gave us a seat in the European parliament for the first time.

我们的宣言是改革版权法并逐步废除专利体系。我们反对在网络上以及在社会中对大众进行监视和审查。我们的目的是让欧盟变得更加民主和透明。这就是我们海盗党的纲领。

Our manifesto is to reform copyright laws and gradually abolish the patent system. We oppose mass surveillance and censorship on the net, as in the rest of society. We want to make the EU more democratic and transparent. This is our entire platform.

我们将全力以赴保护人们在网络以及其他地方的公民自由权。百分之七的瑞典投票人和我们站在一起，为了最基本的公民自由权，我们将其他的政治分歧暂放一边。

We intend to devote all our time and energy to protecting the fundamental civil liberties on the net and elsewhere. Seven per cent of Swedish voters agreed with us that it makes sense to put other political differences aside in order to ensure this.

未来五年的政治决策将决定通向信息社会之路的方向，并将长久地影响许多人的生活，直到遥远的将来。是让恐惧带领我们走向老大哥式的反面乌托邦，还是让勇气和智慧指引我们走向自由开放的未来？此时此地，信息革命正在风起云涌。我们想要的未来，我们来决定。

Political decisions taken over the next five years are likely to set the course we take into the information society, and will affect the lives of millions for many years into the future. Will we let our fears lead us towards a dystopian Big Brother state, or will we have the courage and wisdom to choose an exciting future in a free and open society?

The information revolution is happening here and now. It is up to us to decide what future we want.

The writer is the Pirate party’s member of the European parliament

everybody's a litter bit racist

2009-04-06T01:14:00.001+08:00

everybody's a litter bit racist

偶尔听到歌剧 Avenue Q 的歌曲，想到和菜头前些天关于这个问题的争论。

正如剧中所唱：

If we all could just admit

That we are racist a little bit,

Even though we all know

That it's wrong,

Maybe it would help us

Get along.

承认它，也许更容易沟通交流...

09/03/13

2009-03-13T06:32:00.001+08:00

09/03/13

最近，没有去图书馆看书，忙着玩网络，做翻译。

收到通知短信，书到期了。才发觉，原来上次借书已经是 3 周前了。

晚上去了一趟，换了5本书回来：

风雅颂

去圣乃得真孔子

广告学

愚昧改变历史

花出青嶂

5 本可以放到 5 个分类中了，看完写感想。

2008-09-15T02:02:00.000+08:00

五四：未竟的启蒙

最近在读些关于五四的书，有一些想法。

时间：1919年五月四日

五四精神：科学和民主

1.五四和ccp没有关系，如果非要拉关系，只是某些人参与了五四，后来又参与创建了ccp。
ccp常常拿五四来说事，不过是给自己抹粉，纯属扯淡...

2. 五四的参与者，算是当时的愤青。由于反传统，被骂“不爱国”！这点与现在很像啊，不同的是，那些人后来的成就，也许要前无古人后无来者了。

3. 科技以人为本，历史是不是也以人为本呢？五四的那些人，真是有趣。比如，陈独秀，后来结果很惨，冻死加拿大。
比如傅斯年和顾颉刚，当年，顾要离开中大，傅为中大校长，说：你敢离开，以后中国没你混的地儿。

很想收集五四这些人物的生平事迹，然后围绕科学和民主或爱国和自救，为每个人写份 profile。

4. 革命活动，不能改变人的思维方式。

5. 科学和民主的启蒙运动，今天仍需继续。

2008-05-22T23:34:00.000+08:00

Search, Aggregation, and Conversation: Keys to a Killer Web Service
网络服务的杀手锏：搜索、聚合、会话
There are thousands of new services that pop up every day. Too many services imitate, and only a handful innovate. With all of these services, one wonders what their plans are for success. Competition on the web is stiff and users are demanding more from the services they join. While there's no formula for success, there are three keys to a killer web service: search, aggregation, and conversation. In this post, we take a look at successful services that have integrated these keys just right.
网络上每天涌现很多新的服务。很多是模仿，只有少数具有创新性。对于这些服务，人们想知道它们如何成功。网络上竞争如此激烈，用户往往要求更多更好的服务。没有成功的模式，但成功的网络服务具有三大杀手锏：搜索、内容聚合和会话交流。以下，让我们来看看成功整合这三种关键服务的网站。

Facebook

While everyone has their opinions about Facebook's future and we've given recommendations on how to make Facebook useful again, there's no denying that Facebook is a success. Facebook's integration of search, aggregation, and conversation is a winner in anyone's book.
对于 Facebook 的未来，每个人都有自己的看法。在《how to make Facebook useful again》一文中，我们提供了一些建议。不可否认，Facebook 是成功的。对每个人来说，整合了搜索、聚合和会话的 Facebook 都是一个成功者。
Search
Their search feature is very useful for exploring every nook and cranny on Facebook. These days, tracking someone on Facebook is as easy as finding that same person on Myspace. Facebook's search feature is stalking at its best.
搜索
想要浏览 Facebook 的每个角落，搜索功能是非常重要的。目前，想要查找 Facebook 上的某个人和 Myspace 一样容易。Facebook 上的搜索将查找跟踪功能做到了最好。
Aggregation
Facebook has been great with aggregating personal content since its all exclusive launch. With the addition of a plethora of great Facebook Apps to help out, aggregation on Facebook has only gotten sweeter. They've recently opened up the Newsfeed to include web 2.0 services Flickr, Picasca, Yelp, and Del.icio.us. While we didn't think Facebook's news feed was open enough, it was a huge leap for Facebook. Coupled with the Facebook Apps that integrate Twitter, FriendFeed, and more into the service, aggregation is becoming a strong area for Facebook.
聚合
从成立之初，Facebook 一直对个人内容实现了很好的聚合。Facebook 提供了许多非常有用的应用程序，这使得 Facebook 的内容聚合变得非常诱人。最近他们放开了 Newsfeed，可能聚合多个 web 2.0 服务，如 Flickr、Picasca、Yelp 和 Del.icio.us。虽然我们认为 Newsfeed 仍不够开放，但对 Facebook 来讲，已经是一大进步。再加上整合了 Twitter、FriendFeed 和其他服务的 Facebook 应用程序，内容聚合已正在成为 Facebook 的强项。
Conversation
There's plenty of conversation about Facebook and on Facebook. The Wall application is one of Facebook's most popular features and definitely enhances the service. Really, Facebook speaks volumes in this area, so we won't bore you with a rehash.
会话
已经很多有关 Facebook 的讨论，在 Facebook 上也大量的会话交流。名为 Wall 的应用程序是 Facebook 最受欢迎的功能，极大地增强了会话交流的服务。事实上，Facebook 是该领域的权威，这里就不再啰嗦。
Twitter

Our beloved Twitter has received a lot of complaints in the past week for its downtime problems. Non-Twitter users even may wonder why we put up with the service. Three words: search, aggregation, conversation.
人见人爱的 Twitter 在过去一周因当机问题受到很多抱怨。非 Twitter 用户可能会想，我们为什么要忍受这种服务。答案仍然是：搜索、聚合和会话。
Search
The integrated search function on the Twitter site isn't all that useful. It took over a year for the feature to be implemented and like Facebook, Twitter apps do the job better. While search is basic on Twitter, search engines like Summize, Terraminds, and Tweetscan do more than enough to solve the various problems that Twitter's official search engine doesn't. With these search tools, you can better see what people say when they tweet, track your brand on Twitter, and more. In fact, two of these engines are Twitter's most popular tools, helping to make Twitter a killer service.
Twitter 网站上整合的搜索功能不是非常强大。与 Facebook 一样，实施这项功能发了一年的时间，但 Twitter 做的更好。对于 Twitter，搜索是一项基本功能，搜索引擎如 Summize、Terraminds 和 Tweetscan 能够比 Twitter 的官方搜索更好地接近很多问题。使用这些搜索工具，你能够更加方便地查看人们发布的内容，以及搜索 Twitter 上你有兴趣的话题。事实上，其中 2 个引擎是 Twitter 最受欢迎的工具，帮助 Twitter 变得更强大。
Aggregation
Twitter doesn't discriminate on what you can add to the service. Pulling in feeds from other sites and pushing them to Twitter is simple. Since Twitter doesn't do this by default, you'll have to use one of the many twitter tools available such as Twitterfeed. Grab the RSS feed of any service you'd like to aggregate on Twitter, plug it into Twitterfeed and you're good to go.
聚合
Twitter 不会区别对待用户添加的内容和服务。从其他网站订阅内容或讲信息发布到 Twitter 都非常简单。在缺省情况下，Twitter 并不提供这些功能，但你可以使用 twitter 工具如 Twitterfeed 来实现。抓取你想要在 Twitter 上聚合的服务的 RSS feed，将其插入 Twitterfeed，这样就完成了。
Conversation
Twitter is one massive conversation in itself. It's a communication tool so of course conversation is a focal point that Twitter is most successful at. However, what's so great about the conversations is the wide variety of topics and "tweets" being sent through the service. Content may be king for blogging, but conversation is the king for Twitter.
FriendFeed
会话
Twitter 本身可以看做一个巨大的会话。作为交流工具，交流自然是重点，也是 Twitter 最成功的服务。但是，关于会话最强大之处在于通过该服务发送的主题和内容的多样性。对于博客写作，可能是内容为王，但对于 Twitter，会话才是真正的王者。
FriendFeed
FriendFeed is this year's Twitter, which was last years innovator. While FriendFeed may be a duplicator in some ways of other services before its inception, there's no denying that it's now the top social aggregator and a service that's gaining a lot of steam.
Twitter 是去年的创新者，而 FriendFeed 是今日的 Twitter。起初，FriendFeed 也许是复制模仿某些服务，但不可否认，如今它是最顶级的社会化聚合网站，并且其服务聚合了大量的内容。
Search
FriendFeed is the child of some of Google's best engineers. Consequently, the search engine on FriendFeed is fantastic. Users have a multitude of ways to search for things such as going through your own aggregated items for something, searching your entire network of friends or one person, and even using the search to find something within a specific service.
搜索
FriendFeed 是几个 Google 最优秀工程师的杰作。因此，FriendFeed 的搜索引擎是极其出色的。用户可以使用多种方法进行搜索，如在用户自己的聚合内容中进行搜索，或者搜索好友的整个网络或者某个人，甚至，使用搜索可以在特定服务中查找某些内容。
Aggregation
FriendFeed is a social aggregator. What can't you import to FriendFeed if not through the various integrated services then via the "imaginary friend" feature? Enough said, don't you think?
聚合
FriendFeed 是一个社会化聚合网站。有什么不可以导入 FriendFeed 呢？如果无法通过多种整合的服务进行导入，你还可以使用“imaginary friend（虚拟好友）”这项功能。有关聚合的讨论已经够多了，不是吗？
Conversation
FriendFeed has some of the best conversations on the web. Not getting enough comments on your blog? Head over to FriendFeed to find them. Members of FriendFeed congregate not only around various popular blog articles, but also Twitter messages, shared items and more. In contrast to Twitter, FriendFeed's conversations are a lot more organized and logical. Where Twitter conversations can be noisy, FriendFeed conversations would be the exact opposite: valuable.
会话
FriendFeed 提供了一些网络上最好的交流工具。你的博客上回复太少？去 FriendFeed 找找看。FriendFeed 不仅聚合了许多最受欢迎的博客文章，而且包含了 Twitter 消息、分享文章等等。对于 Twitter 相较而言，FriendFeed 的会话更有组织性和逻辑性。Twitter 的会话给你的感觉可能是吵吵嚷嚷，而 FriendFeed 真好相反：价值。

Continuing Success
成功仍在持续
Search, aggregation, and conversation are the focal points of today's web services. There are more blogs, alternative search engines, and aggregators then ever before. These are just a handful of services that have taken off. While these may be the keys to a great beginning, in our next post we'll follow up with the keys to expanding the success of a service. Until then, we'd love to hear your thoughts on what some other keys to success are and what keys help with the longevity of a service.
搜索、聚合和会话是当今网络服务的关键。现在，出现了更多的博客、搜索引擎和聚合网站。一些网站已经放弃了某些功能，而某些功能将可能是成功起步的关键，在以后的文章中，我们将继续讨论成功的服务的关键所在。

2008-05-22T20:31:00.000+08:00

To Beat Google, Beat Google to the Mobile Web
开辟移动网络，击败 Google
When I read news this morning that AOL's Platform-A would become the exclusive ad provider for Virgin Mobile's 5 million subscribers, I started to think about where web advertising was headed. While it's doubtful that we'll be permanently ditching our PCs any time soon, it is clear that more and more time is being spent accessing the web via mobile devices. So it would follow that the mobile space is going to see a lot of ad money over the next few years (indeed, analysts predict just that).
今天早上，看到一条消息：AOL 的 Platform-A 将成为拥有 5 百万订户的 Virgin Mobile 的唯一广告商，于是我开始思考网络广告的未来。难于预测未来什么时候我们将彻底抛弃电脑，但很明显，越来越多的时间里我们将使用移动设备访问网络。据此可以推测，未来几年移动网络将带来更多的广告利润（已有分析得出这样的结论）。
We've reported that the mobile web is exploding in the US and that 58% of American adults are now using their mobile phones for things other than voice communication. The proliferation of the web on mobile and non-PC devices was one of the three big opportunities that Tim O'Reilly outlined in his keynote speech at the Web 2.0 Expo this year. One only has to look to Japan to see where mobile is heading in the future. There are more mobile web users in that country than there are PC based Internet users, and phones are used for everything from checking email to paying for train tickets.
据报答在美国移动网络正在快速增长，目前 58% 美国成人使用移动电话来做其他事情，而不仅仅限于语言通话。Tim O'Reilly 在今年的 Web 2.0 展会的主题演讲中指出，移动和非 PC 设备网络的增长是三大机遇之一。只需看看日本，就可以发现未来移动网络的走向。在日本，移动网络用户多于 PC，人们使用手机可以做任何事情，从查收邮件到购买车票。
So the mobile web is likely going to be a significant part of our future, which is good news for advertisers because there's one other thing we've been learning about the mobile web: people using the web on mobile devices are much more likely to interact with advertising. According to one publisher average click through rates are 2-8% for banner and text ads. But more creative ads are seeing response rates as high as 29% on average.
移动网络很可能成为我们未来生活中很重要的一部分。这对广告商来说，是个好消息，因为对于移动网络：使用移动设备访问网络的人群更易受广告的影响。根据一份公布信息，对于横幅和文字广告的平均点击率为 2-8%。然后，更有创意的广告的平均点击率可高达 29%。
Even though full web content is now 77% of that accessed on mobile (as opposed to under a quarter of mobile content via WAP), it seems clear that the type of traditional advertising that works on the web, isn't the best fit for the mobile platform. Which brings me back to my original point: to beat Google, you have to beat Google at its own game. No, not search -- well, okay, maybe search too -- you have to beat Google at advertising. With so much advertising projected to shift to the mobile web over the next few years, the company that can corner the mobile web ad market is going to be able to go toe-to-toe with Google. Right now, it's still wide open.
目前，77% 可通过移动设备访问的网站提供了全部网页内容，但很明显，传统的网络广告对于移动平台来讲，并不是最好的模式。回到题目：需要击败 Google，必须在在其强项上将其击垮。不是搜索——也许也包括搜索在内——你必须在广告上打败 Google。在未来几年，更多的广告将转向移动网络，能够占领移动网络这块高地的公司将能够旗鼓相当地与 Google 进行竞争。但是目前，一切仍未可知。
Do you use the mobile web? Remember to vote in our poll below.

翻译 004：10 招干掉互联网

2008-04-23T21:52:00.003+08:00

原文：

10 Ways the Internet (As We Know It) Will Die

We often think of the Internet as a platform for unfettered global communication, where information flows freely, innovators can launch new applications at will, and everyone can have a voice. But it’s unlikely that our children’s Internet will look anything like what we have now.

How might the Internet as we know it die? Here are 10 possibilities.

Someone subverts the Domain Name Service. The Internet relies on DNS. But if someone broke — or worse, subverted — the fundamental way in which we find web sites, we wouldn’t trust URLs any more. Phishing would be easy. Own the DNS and you own the Internet.
Zombie networks attack! Untold numbers of enslaved PCs are waiting to do the bidding of shadowy hackers. Matt Sergeant of MessageLabs puts the size of the Storm botnet at between five and 10 million machines (though others peg the size of the network at much less.) Today, bots fill our inboxes with spam. But in the past, they’ve been used to take out companies and countries and to blackmail sites. In the end, it’s an arms race in which only one side has to play by the rules.
Massive physical infrastructure failure. If an accident involving a couple of cables in the Mediterranean can make the Internet unusable for hundreds of millions, imagine what an intentional attack could do.
Death by a thousand fragments: Ever since Usenet, people have been grouping together with those who think like them. In his book “The Big Switch,” Nicholas Carr cites one study that claimed more than 90 percent of the links originating within either the conservative or liberal community stay within that community. Some link referral tools can even be configured to keep visitors on sites with the same world view. The end result? Islands of like-minded people, increasingly sure there is only one right answer and that they’re in sole possession of it. And an end to the dreams of a global community envisioned by the Internet’s creators.
A really good virus breaks the routers. The Internet’s self-healing mechanisms rely on the Border Gateway Protocol, or BGP. But what if someone gets inside the routers? In a 2006 NANOG presentation, Cisco looked at claims of vulnerability and concluded that “the most damaging attacks are caused by the deliberate misconfiguration of a trusted router.” Corrupt BGP, and you not only stop the Internet from forwarding traffic, you interfere with our ability to get to the routers and fix them.
Updates break how updates work. Most software these days is designed to patch itself and remain current. But sometimes the process of automated upgrades triggers its own problems. On Aug. 16, 2007, Skype went down in what the company claimed was a side effect of a massive automatic update to Windows. It’s only a matter of time before an update makes a fundamental piece of software, like a networking stack, unable to update itself, cutting off millions and requiring manual intervention.
The Net stops being neutral. If the carriers start to charge us for access to sites the way cable companies charge for premium television, pretty soon you’ll have a “Google fee” on your monthly bill. This already happens with many mobile phones that feature the services of Facebook and YouTube. It’s perhaps the most insidious death, because it would signal the end of innovation — no one would be able to launch the next Skype, Twitter or YouTube without the tacit approval of carriers.
The lawyers get involved. The Internet has been an experiment in free speech. That may be coming to an end. Unable to go after the sites themselves, lawyers go after the hosters and registrars. That’s how Swiss banking group Julius Baer took whistleblower Wikileaks off the air. And once there’s precedent, others are sure to follow. The recording industry is already wondering if it can go after carriers for enabling copyright infringement. This is the irony of Net Neutrality: When telcos start treating different bytes differently, they aren’t “common carriers” and may be liable for what they transmit, including illegal content. So they’ll comply.
Walled gardens: Many countries already restrict how the Internet is used. China’s firewall — which includes 30,000 people tasked with finding improper users — is a good example. But the Internet is a tool for social change and revolution that could threaten any government. Imagine, for example, a U.S. Congress that outlaws online pornography and blocks known adult sites (which accounted for 18.8 percent of all web visits in 2004, according to Hitwise, although the U.S. government says that figure is actually a mere 1 percent.) Instead of a global Internet, we’d have a return to localized standards of decency imposed by legislators. It’d be like “Dirty Dancing” all over again.
Humans take themselves out: As Discover Magazine pointed out years ago, we’ve got plenty of ways to do ourselves in, from nukes to plagues to sucking ourselves into a black hole of our own making. And what’s an Internet without users?

The Internet has already morphed from its initial aspirations of open academia to a commercial platform controlled by corporations and carriers. In many ways, the time between the start of ARPAnet in 1969 and the end of Netscape this past February is just a brief period in history that the Facebook generation won’t miss.

译文：

10 招干掉互联网

一直以来，我们都想当然地认为互联网是自由交流的全球平台：信息自由传播，随意发布新的应用程序，每个人都可以发出自己的声音，而且未来的互联网将与现在截然不同。不过，假如互联网消失了呢？

——怎么可能？！

——以下列出 10 种可能性，我们心里很明白，如果它们中任意一个成为现实，足以灭掉互联网。

1. DNS （域名解析服务）被颠覆了。互联网的正常运行全靠 DNS。如果有人破坏——或更糟，颠覆了——网站访问的基石，人们将会不再相信什么 URL 网址，网络欺诈也将变得如同儿戏，因为：占有 DNS 者，占有互联网。

2. 僵尸网络攻击！无数“肉鸡”电脑已被控制，躲在阴暗潮湿不通风角落的黑客只需一声令下，即可发起攻击。MessageLabs 的 Matt Sergeant 估计僵尸网络病毒控制了 5-10 百万的计算机（但有人认为这个数字没这么大）。现在，这些僵尸机器人让我们的收件箱充满了垃圾邮件，而过去，它们只是用来发泄一下不满情绪或者勒索恐吓一下网站。但最终，这将演变为一场军备竞争，只不过其中一方不受任何规则的约束。

3. 物理设备发生大规模故障。如果弄断几根地中海的电缆，可以让成千上万的用户无网可上。如果有人蓄意搞破坏，后果将不堪设想啊！

4. 肢解为 N 个独立网络。从“古老”的 Usenet 至今，人们一直进行着“物以类聚”的分组行为。Nicholas Carr 在《The Big Switch》一书中指出：一项研究声称一个社区，不管保守或自由，其 90% 的链接都没能离开该社区。甚至，对某些参考链接工具进行配置以后，可以使访问者一直停留在具有相同观点的网站上。这样结果会怎样？一个个独立的信息孤岛，人们分享的都是相同的观点和思想，并渐渐确信他们拥有唯一的、正确的答案。互联网的祖先们早有预见：这将是全球化社区之梦的破灭。

5. 出现一个真正意义上的病毒，攻破路由器。互联网的自我修复机制靠的是边界网关协议，即 BGP。但是，如果有人入侵路由器内部，会发生什么事情呢？ 2006 年，在 NANOG 的一份演示文档中，Cisco 对这些不堪一击的弱点进行了探讨，断定“最具毁灭性的破坏来自对托管路由器进行有意的误配置。”如果 BGP 崩溃，不仅无法阻止互联网流量过载，还将失去登录路由器并将其修复的能力。

6. 更新导致崩溃。今日的大多数软件都需不断更新，并保持为最新版本。但有时，自动更新流程自身会引发故障。2007 年 8 月 16 日，Skype 无法使用。公司声称是 Windows 大量的自动更新造成了该故障。总有一天，更新包作为软件重要的一环，如网络堆栈，将造成故障，并且由于无法对其自身进行更新升级，从而导致大量用户无法操作或使用并需要人工介入修复。

7. 网络不再免费。如果运营商开始收取网站访问费用，正如有线电视公司收取相应的费用一样，你将很快发现每月账单上多了一项“Google 月租”。很多提供 Facebook 和 YouTube 移动服务服务的公司，已经开始收取这种费用。这种死亡方式可能是最不易发现的，因为它预示着创新的末日——没有运营商的同意或默认，无人能推出下一个 Skype、Twitter 或 YouTube。

8. 律师介入。互联网作为自由言论的实验场将走到尽头。由于无法起诉网站本身，律师将追逐着网站拥有者和注册用户。正是通过这种手段，为瑞士的银行组织工作的律师 Julius Baer 对机密曝光网站 Wikileaks 进行起诉。一旦有了先例，将有更多人使用这种手段。唱片公司已经开始考虑起诉运营商违反版权。这是对网络中立性的讽刺：当电信商开始以不同的方式对待不同的字节，他们就不再是“公共运营商”，并且对传输数数据，包括非法内容，负法律责任。所以，他们将最终选择顺从。

9. 封闭城门。很多国家已经开始限制互联网的访问。中国的 GFW——雇佣 3 万人查找他们认为不正当的网站——是一个绝好的例子。我们拥有的不再是全球互通的互联网，而是当地立法者制定的道德标准。

10. 人类将自己干掉。Discover Magazine 在多年前已指出，我们拥有大量工具可以进行自我毁灭，从核武、炭疽病毒到人类自制的黑洞。没有人类的互联网是什么样？互联网的最初灵感来自对学术自由和开放的向往，而现在它已成为由企业和运营商控制的商业平台。

从 1969 年 ARPAnet 诞生到去年二月 Netscape 关闭，对于 Facebook 一代，这段历史也许只是昙花一现罢了。

log 002

2008-04-14T23:42:00.001+08:00

语录：
1
问题的关键，根本不在于中美两国网民的需求有什么不同，因为这种需求受一个更关键的因素制约，这就是中国互联网对生活和商务的渗透到底有多深。
from playin' with IT by keso

2
In short, I heard the typical conspiracy theories of any one-party state unable to reach beyond the logic dictated by its own need for control.
from A Passage to Tibet by ROGER COHEN

单词：
ham-fisted - ham-handed, clumpy,inept,or heavy-handed.

电影：
jumper

碎碎念：

网络与隐私
google 一个用过的id时发现很久以前发的一个贴。居然手机、qq、msn 一个不少。
第一反应，删除！
然后登录，输入id、密码...密码？密码？？？
一个一个试，五六次之后，成功登录。怎么删除？又摸索n久，终于搞定！

再google，当然仍出现在google的搜索结果中！

1 google 太强了。有点让人怕怕的强大，我可以拒绝google搜索并显示我的信息吗？
2 某些网站，徘徊于sa和sc之间啊。赶上加州旅馆了：you can log off any time you like，but you can never leave。

在网络上，别想伪装成一条狗:)

翻译 003：像博客那样写作

2008-04-12T01:46:00.003+08:00

原文：
Write like a blogger
(from Seth Godin's Blog)
You can improve your writing (your business writing, your ad writing, your thank you notes and your essays) if you start thinking like a blogger:

1. Use headlines. I use them all the time now. Not just boring ones that announce your purpose (like the one on this post) but interesting or puzzling or engaging headlines. Headlines are perfect for engaging busy readers.
2. Realize that people have choices. With 80 million other blogs to choose from, I know you could leave at any moment (see, there goes someone now). So that makes blog writing shorter and faster and more exciting.
3. Drip, drip, drip. Bloggers don't have to say everything at once. We can add a new idea every day, piling on a thesis over time.
4. It's okay if you leave. Bloggers aren't afraid to include links or distractions in their writing, because we know you'll come back if what we had to say was interesting.
5. Interactivity is a great shortcut. Your readers care about someone's opinion even more than yours... their own. So reading your email or your comments or your trackbacks (your choice) makes it easy to stay relevant.
6. Gimmicks aren't as useful as insight. If you're going to blog successfully for months or years, sooner or later you need to actually say something. Same goes for your writing.
7. Don't be afraid of lists. People like lists.
8. Show up. Not writing is not a useful way of expressing your ideas. Waiting for perfect is a lousy strategy.
9. Say it. Don't hide, don't embellish.

What would happen if every single high school student had to have a blog? Or every employee in your company? Or every one of your customers?

译文：

像博客那样写作

按照博客的理念进行写作，能够提高你的写作能力（包括商务文件、广告文案、致谢便条和随笔）：

1 使用标题。
我一直使用标题，不是那种简简单单表明意图的无趣标题（如本文的标题）而是那些能够勾起读者兴趣，令其迷惑不解的惹眼标题。想要吸引忙碌的读者，标题是一种近乎完美的方式。
2 读者拥有选择权。还有 8000 万个博客可供选择，我了解你随时都可能离开（瞧，已经有人闪了）。所以，务必保持博客短小精悍、更新及时，还有更加激动人心。
3 积少成多。博客们不必在一篇文章中覆盖所有话题。每天增加一些新的想法，慢慢积少成多。
4 允许读者离开。博主不介意在博客中添加链接，因为我们知道如果你对我们的话题有兴趣，你会回来。
5 互动非常有用。你的读者可能会关心某人的观点，多于你甚至其自身的想法。所以要常常查阅你收到的电邮或评论，可以使你保持对相关话题的了解。
6 耍小花招不如深思熟虑。如果打算成年累月地“博”下去，你早晚要提供一些有分量的东西。写作也是一样。
7 不要看见列表就怕。人民大众爱死列表了。
8 秀出来。不写出来没人知道你的想法。等待想法酝酿成熟，估计也发霉了。
9 有一说一，不必隐藏，不加修饰。

如果每个高中生都有一个博客将会这样？甚至每个公司雇员或者每个客户都有一个博客，将是什么样的场景啊？

log001

2008-04-08T04:34:00.002+08:00

单词：
crowdsource
kudos
lipsynching 对嘴假唱

语录：
1 在加拿大你就是一个人，而在中国，要么你是人上人，要么你是人下人。
2 多数1.0方式的商业模式在互联网上走向死路，都部分来源于和2.0互联网的冲突。比如GFW 对互联网的认识就是1.0 的。 —— from keso
3 cult文化被看成是一种剑走偏锋又有众多追随者的奇特次文化
4 只要你真正、善良、脚踏实地 —— from 强生广告
5 如果我们从世界市场经济的历史中能够学到什么经验教训的话，那恐怕就是自然演化的秩序优于社会工程式的乌托邦设计。 —— from 薛涌

听：
1 somebody's me （那些歌，那些人，那些纠缠的感情）

读：
1 creative capitalism 创新性资本主义 Bill Gates
2 大明宫词
大学时，好像买书看过。书后来去哪里了呢？不记得。内容也不记得了...

女：这位官人，明明是你的马蹄踢翻了我的竹篮，你看这宽阔的道路直通蓝天，你却非让这可恶的畜生溅起我满身泥点，怎么反倒怪罪是我的错误?

男：你的错误就是美若天仙，你啊娜的身姿让我的手不听使唤，你蓬松的乌发涨满了我的眼帘，看不见道路山川，只是漆黑一片；你明艳的面颊让我胯下的这头畜生倾倒，竟忘记了他的主人是多么威严。

翻译 002：为什么西方科技公司在中国遭遇失败？

2008-04-08T02:10:00.005+08:00

| View | Upload your own

中文 presentation:

Slide 1:
Why Western Tech Companies Fail in China
为什么西方科技公司在中国遭遇失败

Slide 2:
A Pattern of Failure
-June 2003, eBay acquires Eachnet, the largest e-commerce website in China. Within two years, the Chinese company, TaoBao.com held 67.3%. Eachnet dropped to just 29.1% of the market share.
-Yahoo tries to make a go in China. Can’t compete with Chinese rivals. Alibaba.com acquires Yahoo! China in 2005.
-In 2004, IAC/Interactive bought a controlling interest in then leader eLong.com. eLong was promptly overtaken by rival Ctrip.com.
失败案例：
- 2003 年 6 月，Ebay 收购易趣，中国最大的电子商务网站。两年内，中国另一家公司 taobao.com 占领了市场份额的 67.3%，而易趣降到 29.1%。
- 雅虎试图进入中国。无法与中国的对手竞争。Alibaba.com 在 2005 年收购雅虎中国。
- 2004 年，IAC 收购了当时处于领头地位的 eLong.com 公司的股份，并具有了控制权。但 eLong 很快被对手 Ctrip.com 其而代之。

Slide 3:
-Google has gone from being a market leader to having just a fraction of the share of Baidu.com
-Google 已不再是市场的领导者，其市场份额只是 Baidu.com 的一小部分。

Slide 4:
So why does it happen?
-There are some commonly held beliefs in the West that are not quite right.
-Chinese companies’ main advantage is in protectionist measures by the government
-There is such a huge cultural divide
-China is basically an inscrutable country/marketplace
什么导致了这种状况？
- 西方的某些常识未必正确。
- 中国公司的主要优势在于政府的保护主义政策
- 文化差异巨大
- 根本来讲，中国仍是一个不可预知的市场/国家

Slide 5: “The Perfect Storm”
- China has….
-A great influx of V.C.
-Excellent computer science/engineering talent
-An incredibly entrepreneurial population of young people comfortable with not having standard career paths
-A telecommunications infrastructure that is far beyond its development in other areas
-and a population without a lot of money
完美风暴（优势）
- 中国拥有...
- 大量风险资金进入
- 优秀的计算机技术人才
- 大量的年轻企业员工，不安于寻常的职业生涯
- 通信基础设备远远超出其他地区的发展
- 众多的低收入人口

Slide 6:
The Big Problems
-Localization/Partnerships
-Top executives are entrepreneurs
-Misguided or irrational hiring practices
- Western companies just can’t bend the rules like domestic companies can

最大的挑战
-本地化/合作伙伴
-顶级决策者是企业家
-错误或不合理的人事策略
-西方公司不能像国内公司那样适应中国的规则

Slide 7:
Still a developing country
-China’s population of Internet users is nearing 300 million, but they are not white collar people from Shanghai and Beijing.
-Foreign companies and their Chinese employees have failed to connect to the vast majority of this group.
中国仍然属于发展中国家
- 中国互联网用户的数量接近 3 亿，但他们并非都是来自上海和北京的白领。
- 国外公司及其中国雇员未能接触到在这个集体属于大多数的那部分用户。

Slide 8:
What should a site look like?
一个网站应该是什么样子的？

Slide 9:
What services matter
-When they tried to enter the China market ICQ spent a lot of time and money trying to ensure user privacy.
-Tencent QQ grabbed an advantage by assigning numbers rather than making users choose an “alias”
什么服务是至关重要的？
- ICQ 试图进入中国市场时，使用了大量的人力和无力来保护用户的隐私。
- 腾讯 QQ 向用户提供一串号码而不是昵称，从而获得了优势。

Slide 10:
Netizens can’t spell G-O-O-G-L-E
For most Chinese netizens, spelling “google” is sufficiently difficult as to warrant a switch to baidu.com or hao123.com
网民不知道如何拼写 google
对于大多数网民，google 的拼写难度足以让他们转向 baidu.com 或 hao123.com

Slide 11:
Web Users Don’t Like Type
-Compared with web users in the west, Chinese have a very high tolerance for extended browsing but try to avoid typing.
-As a result, companies like Google are adding predictive text functions.
网络用户不喜欢键盘输入
- 相对于西方网络用户，中国用户为了避免输入，更倾向于点击浏览。
- 结果是类似 google 的公司添加了预测输入功能。

Slide 12:
What does work? ?
-The most important key to success is giving ground operations the freedom to react in a timely manner, and respond to the needs of the specific market
-Google China has 20% policy that is expected to pay dividends
-MySpace China will be basically autonomous.
成功的因素是什么？
- 成功最关键的因素是给予本地运营足够的自主权，从而可以及时响应特定市场的需求
- Google 中国 20% 策略应带来红利
- Myspace 中国将具有充分的自主权。

Slide 13:
Can Chinese companies win abroad?
Baidu is looking to take on Google and Yahoo in the Japanese market, but will lose some of its advantages.
Chinese may truly take leadership position on mobile social networking
-mobile infrastructure
-fewer privacy concerns

中国公司在国外具有竞争力吗？
Baidu 正在进入日本市场，与 Google 和 Yahoo 展开竞争，但某些优势将不再存在。
中国有可能成为移动社会化网络中的真正领先者
- 移动通信基础设备
- 更少的隐私保护

翻译 001：通过“人肉”翻译推出中文版——Facebook 将进军中国？

2008-04-05T01:56:00.003+08:00

原文：

Facebook to Crowdsource Chinese Translation - China Launch Imminent?
Written by Richard MacManus / March 31, 2008 1:35 AM

Following on from our Q&A with Benjamin Joffe about how Facebook compares to top Asian social networks, Kaiser Kuo from Ogilvy China Digital Watch reported today that Facebook users in China "received a message on their main pages this morning asking them to help out with the translation of the site into simplified Chinese". Kaiser calls this a "a very Web 2.0 approach to the arduous task of translating the site." This is the latest example of speculation that Facebook is about to enter the booming China market.

Also fueling rumors that Facebook will launch in China is a report from Marketwatch stating that Hong Kong tycoon Li Ka-shing has increased his personal investment in Facebook to more than US$100 million. Sounds impressive, however his initial investment had been $60 million for just 0.4% of the company - remember it has a $15 billion valuation. So he probably hasn't even cracked 1%.

Benjamin told us in our interview that currently "Facebook has almost no presence in the three markets we cover: China, South Korea and Japan." In China, QQ is the dominant player with 300 million active accounts. MySpace has a presence in China, but according to the Forbes report linked above, it "hasn't been able to steal significant market share from any of the top Chinese social-networking sites since it launched in China a year ago."

We reported in November that Facebook made an $85 million offer to purchase Zhanzuo.com, a leading Chinese social network with 7 million users. Nothing appeared to come of that though.

Forbes noted that Facebook currently has 247,000 members from China. If you browse Facebook, you'll come across Chinese language users in Facebook. So this move by Facebook to crowdsource the site translation would be one step in formalizing that user base. But there's still the matter of monetizing and doing business development in China, which would require an office and staff there.
Can Facebook Be Competitive in China?

It would be fascinating to see Facebook try to enter China, a Web market that is very tough to succeed in for Western companies. This was one of the main themes to come out of the recent Media 08 conference in Sydney, at which I met both Benjamin and Kaiser. Indeed a presentation at Media 08 by Jonathan Haagen, an analyst from the Economist Intelligence Unit, was entitled Why Western Tech Companies Fail in China(!) I've embedded it below, because it's well worth Facebook's execs reading it ;-)

| View | Upload your own

译文：

通过“人肉”翻译推出中文版——Facebook 将进军中国？

之前我们与 Benjamin Joffe 进行了一场有关 Facebook 与亚洲领先社会化网络的问答访谈，今天（2008 年 3 月 31 日）来自 Ogilvy China Digital Watch 的 Kaiser Kuo 在报告中指出来自中国的 Facebook 用户“本月在他们的主页接收到一条信息，请求用户帮助将该网站翻译为简体中文”。Kaiser 称“对于艰巨的网络翻译任务，这是一种非常 Web 2.0 的方法。”这件刚刚发生的事件再次印证了有关 Facebook 将进军中国这块新兴市场的猜测。

另一事件更加加强了这种猜测的声音。Marketwatch 的一则报道声称香港富豪李嘉诚已将其在 Facebook 的个人投资增加到 1 亿多美元。听起来令人信服，不过 Facebook 总价值为 150 亿，他最初的投资仅为 6000 万美元，占公司总值的 0.4%。所以，他的投资很可能还没有超过 1%。

Benjamin 在采访中指出当前“在三个市场中，几乎看不到 Facebook 影子：中国、韩国和日本。” 在中国市场，QQ 占据主导地位，拥有 3 亿活跃用户。MySpace 已进入中国，但根据 Forbes 的报道，它“一年前进入中国，至今仍未能从中国领先的社会化网络那里争取到客观的市场份额。”

我们曾再 11 月报道 Facebook 出价 8500 万美元认购占座网（Zhanzuo.com，用户中国领先的社会化网络之一，拥有 700 万）；但是好像没有什么结果。

Forbes 称 Facebook 目前拥有 247000 名来自中国的用户。如果登录和浏览 Facebook 网站，你就会遇到使用中文的用户。Facebook 通过用户翻译进行网站汉化是为了吸引这些用户。但是要进入中国市场进行经营和运作，还需要在当地成立公司和招募人员。

Facebook 能在中国的竞争中胜出吗？

令人兴奋，能够看到 Facebook 试图进军入中国；在这块 Web 市场上，西方公司向来很难胜出。这正是最近在悉尼举行的 Media 08 会议的主题之一；在那里我遇到了 Benjamin 和 Kaiser。来自 Economist Intelligence Unit 的分析家 Jonathan Haagen 甚至将其在 Media 08 会议上进行演讲的题目命名为“为什么西方科技公司在中国遭遇失败”。下面为该演讲的演示文档，Facebook 决策人应该看看 ;-)

收到 ikea 会员卡

2008-04-04T13:16:00.005+08:00

半透明的，感觉很靓啊
之前在朋友处，看到一款半透明的名片，立马想要来收集。
设计如此漂亮，可以避免被扔在马桶里...哈

yobo test

2008-04-03T18:11:00.011+08:00

音乐 DNA 测试结果：

典型的“(G)激烈的电吉他”类型
:---)

化妆品英文单词

2008-04-02T22:13:00.005+08:00

from 佳人

lyric:new soul

2008-04-02T21:19:00.001+08:00

New Soul下载

by Yael Naim

I'm a new soul,
I came to this strange world,
hoping I could learn a bit 'bout how to give and take.
But since I came here,
felt the joy and the fear,
finding myself making every possible mistake.

La-la-la-la-la-la-la-la...

I'm a young soul,
in this very strange world,
hoping I could learn a bit 'bout what is true and fake.
But why all this hate?
Try to communicate; finding just and love is not always easy to make.

La-la-la-la-la-la-la-la...

This is a happy end,
'cause you don't understand
everything you have done.
Why's everything so wrong?

This is a happy end,
come and give me your hand,
I'll take you far away.

I'm a new soul,
I came to this strange world,
hoping I could learn a bit 'bout how to give and take.
But since I came here,
felt the joy and the fear,
finding myself making every possible mistake.

[La-la-la-la-la-la-la-la...]

New soul!
In this very strange world!
Every possible mistake
Possible mistake

Every possible mistakes
Mistakes! mistakes ! ....

相较之下见高低

2008-04-02T16:06:00.002+08:00

From translation contest of PROZ.

original：

Eroticism has this in common with an addictive drug: that there is a coercive element to its pleasure with which part of us is in complicity, and part not. Thus ever since time began men have been trying to enjoy eroticism without being destroyed by it. Societies, religions can be defined in the way they deal with this conundrum. Polygamy, monogamy with repression, monogamy with affairs, monogamy with prostitutes, serial monogamy. Not to mention individual solutions of great ingenuity, or desperation: Victor Hugo with the door knocked through the wall of his office, to let in a girl each afternoon. Auden's flair for finding call-boys in every town. Picasso who simply refused when wife and mistress demanded he choose between them. Then there is always the hair-shirt of course. But perhaps the thing to remember when you wake up with a life full of fresh paint and tortuous complications is that eroticism wasn't invented for you, nor merely for the survival of the species perhaps, but for a divinity's entertainment. Nothing generates so many opportunities for titillation and schadenfreude as eroticism. Which is why it lies at the centre of so much narrative. How the gods thronged the balconies of heaven to see the consequences of Helen's betrayal! And your friends are watching too. Your antics have put the shine on many a late-night conversation.

On the borders between mythology and history, that wily survivor Odysseus was the first who learnt to trick the gods. And perhaps his smartest trick of all was that of lashing himself to the mast before the Sirens came in earshot. There are those of course who are happy to stand at the railings, even scan the horizon. Otherwise, choose your mast, find the ropes that suit you: sport, workaholism, celibacy with prayerbook and bell... But the kindest and toughest ropes of all are probably to be found in some suburban semi-detached with rowdy children and a woman who never allows the dust to settle for too long.

译文：

1：
爱神

性爱和毒品的共同之处在于，它们都让人欲罢不能。而我们自身存在着既纵容它，又能控制它的两种本能因素。因此，自从盘古开天地，人们就开始努力享受性爱带来的乐趣，而不被其毁灭。处理这个问题的不同方式，决定了各种社会形态或宗教形式。例如：多配偶制、压抑型一夫一妻制、情事型一夫一妻制、嫖娼型一夫一妻制、连续短暂型一夫一妻制。具体个人的例子，有维克多? 雨果情急之下别出心裁的解决方式 -- 将办公室墙壁凿通，以方便每日午后少女的进入；另有能人奥登，能在每个城镇找到男妓；毕加索面对妻子和情人之间只能择一的情形，索性拒绝选择等等。当然也不乏苦行僧的例子。当你一觉醒来，发现生活充满新奇同时又那么错综复杂，可能会记起性爱不是为你发明的，也不仅仅为传宗接代，而是一种神圣的娱乐。没有什么比性爱给人们创造出更多的愉悦和幸灾乐祸的机会。这就是为什么有那么多故事都以写性爱为中心。想想看，那么多神聚集在天堂的阳台上，看海伦因不忠而得到的报应！别忘了你的朋友也在看呢。其实你怪诞的举止已经多次为他人的夜话增添了色彩。

在那个似神话又似史实的故事中，老谋深算的幸存者奥德修斯第一个学会了蒙骗神灵的把戏。他最聪明的做法是在听到塞壬的迷惑歌声之前，就把自己绑在桅杆上。当然，总还是有些人喜欢站在护栏边，甚至扫视前方，寻找塞壬的踪影。但对你来说，还是选好自己的桅杆，找根合适的绳子吧 -- 体育运动、疯狂工作、或者抱着经书听钟声的独身生活等等。然而，最仁慈、也最严酷的“绳子”或许莫过于郊外一处半独立式房子里，有一群吵吵闹闹的孩子，和一个把屋子保持得一尘不染的女人。

2：
情慾和毒品有個共通之處：它所帶來的愉悅讓我們欲拒還迎、欲罷不能。因此自古以來，人類便企圖在享受情慾之間，不遭情慾所吞噬。可以從社會和宗教看待這個謎的方式，來看出它們的趨向：一夫多妻或一妻多夫制、壓抑型一夫一妻制、外遇型一夫一妻制、召妓型一夫一妻制、多婚型一夫一妻制，更別提那些匠心獨具（或饑渴難耐）的解決之道：法國文豪雨果的工作室利用敲牆壁打暗號，每天下午讓一個女孩進門；英國詩人奧登則有辦法在所到的每個城市中找到男妓；還有畢卡索斷然回絕老婆和情婦要他二擇一的要求。當然，世間也少不了那些禁慾的苦行者。但是當你發現你的生活中充滿了油漆未乾的警示和錯綜複雜的糾葛時，也許你要記住的是情慾並不是為了你而存在，也不僅是為了物種的存續，而是眾神的消遣娛樂。沒有一樣事物像情慾這樣，不是到處興風作浪，就是讓人幸災樂禍看好戲。這也是為什麼它是這麼多故事的精華元素。惹得眾神群集在天臺上，就為了瞧瞧特洛伊的海倫背叛愛人之後有什麼下場！而你的親朋好友也在觀眾之列，你搞的噱頭則讓許多的深夜談話增色不少。

在夾雜神話與歷史的傳奇故事中，狡黠逃生的奧德賽是第一個懂得騙過眾神的人。也許他最聰明的招數就是在海妖近身之前，把自己牢牢地綁在船桅上。當然也有人樂得站在欄杆旁等海妖前來，甚至迫不及待地望著海平面。如果你不是這種人，那就選好你的船桅，找條適合你的繩索：不管是運動、醉心工作、唸經搖鈴的獨身生活…不過，也許和吵鬧的孩子和一個永不讓生活風平浪靜的女人，住在某個郊區的雙拼別墅裡，就是世界上最親切和最牢固的繩索。

对比译文，可见译者的英文功力，中文的码字能力啊。这类翻译，更多的是看玩弄中文的功底吧。

:千里之行，始于足下。

GFW 解封了吗？

2008-04-01T20:32:00.000+08:00

居然可以访问了。难得~

Being a translator...

2007-12-28T19:55:00.000+08:00